This essay describes a grant-funded project about the visualization of biotechnology. It explains how a team of graphic designers worked with two scientists at a small company in St. Louis, Missouri. Their collaboration resulted in a sequence of three on-screen narratives, designed to explain a new, innovative process of molecular discovery in agriculture to scientists and potential investors. The project was created to participate in an emerging, interdisciplinary, problem-framing culture in the field of design.
The project succeeded in some regards, but failed in others. Its limitations suggest some challenges associated with joining the fields of graphic design and biotechnology through science visualization. These include: (1) how can graphic designers bring real value to a visualization process that is tied directly to the formulation of new scientific knowledge?; and, (2) how can designers gain access to small and mid-sized biotechnology firms who are conducting significant research, but whose time and budgets are limited?
|Keywords:||Graphic Design, Biotechnology, Science Visualization|
Associate Professor, Sam Fox School of Design & Visual Arts, Washington University in St. Louis, St. Louis, MO, USA
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