A Conceptual Framework for a Systematic Mapping of Layout Design Principles by using Yin and Yang Theory

By Ji Yong Park.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

There are various principles for layout design such as balance, rhythm, unity and harmony, but each principle has often been introduced as a separate concept rather than within an integrated and systematic structure, so that designers and design students have to keep practices for the acquisition of skills. The paper seeks to develop a conceptual framework for a systematic mapping of layout design principles by using Yin and Yang and the Five Elements. Yin and Yang theory explains all natural phenomena with its own conceptual model and facilitates finding harmony and balance between the visual elements in terms of systematic and organic relations. Most common and well-known layout design principles are defined with 10 different resources such as design books and articles, and have been remapped following with the structure of Yin and Yang and the Five Elements. A systematic framework explaining the relationships of design principles was created and 32 design students participated in its efficiency test. The outcome suggests there is a high possibility that the framework can be used in professional fields and design education.

Keywords: Layout Design, Design Principles, Graphic Design Education, Yin and Yang

Design Principles and Practices: An International Journal, Volume 3, Issue 1, pp.369-382. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.327MB).

Dr. Ji Yong Park

Lecturer, Creative Industries Faculty, Qeensland University of Technology, Kelvin Grove, Queensland, Australia

Dr. Ji Yong Park is a lecturer in Web Design and Interactive Media, Creative Industries Faculty, Queensland University of Technology (QUT), Brisbane, Queensland, Australia. His research interests are in the development of training methodology for designers and design students via online in terms of interactive learning experience design and web site evaluation methodology in terms of user experience.


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