Projection before Analysis

By Rosan Chow.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Within and without the field of Design, there is an assumption that we need to understand a context before we can design. The majority of design models, linear, iterative or circular, often begin with analyzing a context before design proposals are made. We will, however, call into question this assumption and its practice.

We will argue that having a context does not guarantee design proposals as there is what Wolfgang Jonas calls ‘causality gap’. Besides, an introduction of a new design will change the context in which it is a part and therefore, context can never be fully be described. We will suggest that designing can be a way of constructing (non-existing) design-cum-context. Our suggestion is in line with the idea of design being a learning process. A design project, therefore in principle, can begin with projection instead of analysis. We will end by suggesting potential practices in this direction.

Keywords: Projection, Analysis, Design Process

Design Principles and Practices: An International Journal, Volume 3, Issue 1, pp.341-346. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.197MB).

Dr. Rosan Chow

Research Scientist, Design Research Lab, Deutsche Telekom Laboratories, Berlin, Berlin, Germany

Rosan is a research scientist at the Deutsche Telekom Laboratories at TU Berlin. She holds a Bachelor and a Masters Degree in Communication Design and a Ph.D in Designwissenschaft. She has studied, practised and sessionally taught design in Canada, United States and Germany. She is a research fellow at the Communication Research Institute in Australia and the project manger of the newly established Design Research Network (www.designresearchnetwork.org) Her research focuses on design theory and design research methodology.

Reviews:

There are currently no reviews of this product.

Write a Review