It is time to investigate the underexposed aspect of gender in product design and styling. Women have a large influence on the buying decision of products and product design has a large influence on the buying behaviour of people. The impression of products becomes ever more important to consumers. Gender differences are related to differences in opinion, experience and personality. Note that gender should not be purely seen as men versus women, as different types of masculinity and femininity can be found in both women and men.
When focusing on product design, gender differences were found in the Moss Research, in two dimensional designs made by female and male designers, such as websites and business cards. The study in this paper analyses whether these differences in two dimensional designs can also be found in three dimensional designs such as made by master industrial design engineering graduates. Results showed a positive indication.
|Keywords:||Gender, Product Design, Appearance, Design Style|
Assistant Professor, Industrial Design Engineering, University of Twente, Enschede, Netherlands
BSc Student, Industrial Design Engineering, University of Twente, Enschede, Netherlands
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