Design Attributions: The Role of Self-Identity, Personality, and Emotion

By Steven A. Murphy, Nicolas Papadopoulos and Alia El Banna.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

While we may know that what looks sophisticated or distinctive to one person may not to the next, the design literature has neglected to develop a detailed understanding of how individuals make design attributions, and why individual differences play such an important role in the changing dance between designer and client. We argue for a more robust application of social psychology in order to more fully understand the role of self-identity, personality and emotions in the cognitive formation of design attributions. Meshing the ever-blurring line between designer and client, design provides a context to uncover patterns of relating, nuances in current theory, and the exciting possibility of uncovering new ways in which self-identity, personality and emotion combine to influence design attributions.

Keywords: Design, Attributions, Self-Identity, Personality, Emotion

Design Principles and Practices: An International Journal, Volume 3, Issue 1, pp.29-40. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.201MB).

Dr. Steven A. Murphy

Associate Professor, Sprott School of Business, Carleton University, Ottawa, ON, Canada

Steven Murphy is Associate Dean (Research and Graduate Programs) and Associate Professor in the Sprott School of Business in Ottawa, Canada. His research involves applying behavioral and social psychological concepts into other academic realms. In particular, he has applied business concepts to practices in design, the fine arts and theater. Human emotions form the pillar of Steven’s research, and he has examined them in relation to corporate boards, computer mediated communication and the leader-follower dyad.

Nicolas Papadopoulos

Professor, Sprott School of Business, Carleton University, Ottawa, ON, Canada

Dr. Nicolas Papadopoulos is Chancellor’s Professor at Carleton University, where he teaches marketing and international business at the Sprott School of Business. His research focuses on international strategy, product and country branding, and marketing design. He has over 300 publications and presentations and serves on seven journal editorial boards.

Alia El Banna

Ph.D. student, Sprott School of Business, Carleton University, Ottawa, ON, Canada

Alia El Banna is a Ph.D. student in the Sprott School of Business, Carleton University. Alia’s research interests lie at the intersection of marketing and organizational behaviour. More specifically, Alia is interested in the role of personality in branding research, and the role of identity on in-group and out-group strength.


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