Graphic Design Niches in Unsustainable Development

By Luz del Carmen Vilchis Esquivel.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

A brief description: This work is about sustainable graphic design and the great niches of contamination that are generated by irresponsible practices.
An extensive description: One of the greatest environmental crises of recent decades is related to the consumption of paper, use of plastic and their environmental implications; all human activities are immersed here and it is hard to withdraw from daily habits, there are fundamental needs such as reading and writing that depend on a quite specific design activity. However, there is the useful use of materials and there is the useless use of them. Having stated the previous, a work is presented which was conducted by a group of design students who participated in the Scientific Research Science Program, in the study and analysis of important graphic design niches that, thanks to justifications by different consumption ideologies, promote the daily waste of important materials, manpower, production processes, distribution, consumption and waste. Thus, fictitious needs, superfluous messages anchored to indispensable messages, the reception of shallow and trivial meanings, the accumulation of substrates and a great amount of residues and remnants of which recycling is not always possible, are generated.

Keywords: Graphic Design, Sustainability

Design Principles and Practices: An International Journal, Volume 3, Issue 1, pp.303-308. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.114MB).

Prof. Luz del Carmen Vilchis Esquivel

Professor, Visual Arts Postgraduate Program, National School of Visual Arts, National Autonomous University, DF, Mexico

Professor in Posgraduate Program of National School of Visual Arts in National Autonomous University of Mexico. Pioneer in Mexico using digital resources in arts and design. First woman director of National School of Visual Arts at UNAM (2002-2006), has published four books about Graphic Design Theory, Graphic Design Metodology, Non-linear languages semiotics and Graphic Design Hermeneutics, 32 research papers and 18 didactic manuals. Manager from two diferent firms: a technologic center and a graphic design place. Teacher during 30 years, is oficial tutor from postgraduate program in the lines of researching projects, semiotic and hermeneutic studies; participating in academic events in Mexico, Dominicana Republic, USA, Canada, Greece, Spain, Cuba, Peru, Holland, Uruguay, Argentina, Germany and Portugal and presenting conferences in Mexico, Panama, Cuba, Spain, USA, Lisbon and other countries; also, being advisor thesis from more than 120 researching student thesis works in different universities. Professional graphic designer, working in Mexico, USA and Canada in firms like BMG Entertainment, Environmental Law Institute or UNESCO in traditional and digital way. Visual artist, has exposed digital art, collage and visual poetry in more than 30 exhibitions in Mexico, Panama, USA, Rusia, Spain, France, Greece, Palestine and Frankfurt.

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