Design Management in the Utilitarian and Ornamental Portuguese Ceramic Industry

By Raquel J. Antunes, Ana Senos, Joao A. Mota and José Luís Almeida Silva.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The objective of this paper is to characterize the utilitarian and ornamental Portuguese ceramic industry, focusing on the design practice in those companies and suggest ways to improve it with the contribution of design management. It was found that at the operational design stage most of the investigated companies recognized the advantages of the designer’s work but often don’t know the designer’s potential. The strategic design should be management as a part of cooperative image industry. The challenge is to resolve some of the concerns, show other levels for operational and strategic design and present ideas that help to realize best design management.

Keywords: Design Management, Ceramic Industry, Designer Practices

Design Principles and Practices: An International Journal, Volume 3, Issue 2, pp.71-84. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.632MB).

Raquel J. Antunes

PhD Student, Departamento de Comunicação e Arte, University of Aveiro, Portugal

Student doctorate in the University of Aveiro (UA) in Portugal - research in Design Management in the Decorative and Utilitarian Ceramic Industry in Portugal. Graduate in Design of Ceramic at University of Arts and Design in Caldas da Rainha (ESAD) in Portugal (1998 – 2003). Worked as ceramic designer in two medium Portuguese industries (2003-2007)

Prof. Ana Senos

Professor, Department of Ceramics and Glass Engineering, University of Aveiro/CICECO, Aveiro, Portugal

Professor and researcher in Dep. of Ceramics and Glass Engineering, University of Aveiro, from 1994; PhD in Materials Science and Technology, 1994; Research interests: Synthesis, processing and properties of ceramics and glasses for structural, electrical and biomedical applications; Processing and properties of ceramic composites; Innovation in ceramics industry.

Prof. Joao A. Mota

Professor - Coordinator for the Ph.D programme in Design, Comunication and Arts Department - Design, University of Aveiro, Portugal

Joao A. Mota is a visual artist and designer and undertakes research in non-commercial large-scale images set in urban environments. Taught design courses at NYU (New York University 1995), GSD (Graduate School of Design - Harvard University 1995 - 2000). Since 1996 teaches at UA (Universidade de Aveiro). Recently had papers published (1st author) 2007 Connected International Conference on Design Education, University of New South Wales, Sydney, Australia; 2006 Wondergroud DRS International Conference, Lisbon, Portugal; 2006 World Planning Schools Congress, Mexico City. Currently he is the coordinator for the PhD programme in Design offered at UA. Founding member of the research Institute ID+ ( responsible for the coordination of the research area: Public Space and Local Networks for Visibility and Cultural Value. Coordinator at UA for the network “Desire - Creative Design for Innovation in Science and Technology” FP7-People-2007-1-1-ITN-Marie Curie Actions (

Prof. José Luís Almeida Silva

Professor, ESAD/IPL, Caldas da Rainha, Portugal

Professor and Responsible for the module of Strategy and Prospective taught to the Design Students, School of Arts and Design of Caldas da Rainha (ESAD), from 2002; Head of the Planning and Management Department, Cencal - Vocational Training Centre for the Ceramics Industry, from 1985; PhD in Economics, The subject of the dissertation was “The e-company and the intelligent worker in the traditional industries”, 2002.


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