Designing Interactions through Scenario-Oriented Design Methodology: Case Study for Applying Novel Methodlogy in Design School

By Shu-Wen Tzeng.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Digital technology has changed the way we interact with everything from the games we play to the tools we use at work. Designers of digital technology products no longer regard their job as designing a physical object but as designing our interactions with it. In other words, the boundary between hardware and software has become more and more blurry and the demand for a good user interface has never been so eager.
Scenario-Oriented Design (SOD), a novel design strategy, which was mainly applied to computer programming, now starts to get the attentions of some sensitive industrial designers due to its potential of considering applications, schedulers, and hardware as they interact to form a system. A design award-winning professor in Auburn University, USA tries to apply SOD in a design studio as the main design methodology for product design. Industrial design students realize the meaning and importance of user-centered design through the practical application of SOD in their individual projects. It is not just a good beginning for young designers to realize the value of user experience; it also forebodes that the value of design will return to being user-benefited from merely seeking for innovation and good looking.

Keywords: Interaction, User-Centered Design, Scenario-Oriented Design

Design Principles and Practices: An International Journal, Volume 3, Issue 2, pp.85-96. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.391MB).

Shu-Wen Tzeng

Assistant Professor, Department of Industrial Design, College of Architecture, Design and Construction, Auburn University, Auburn, Alabama, USA

After being a practical designer/design manager in a famous Electronic Corporation in Taiwan for 9 years, I move to the USA and become an assistant professor in Department of Industrial Design, Auburn University. Although having won a lot of international design awards including iF and G-mark in these years, I always have some questions about what is a good design. And this is probably the real motivation for me to quit my practical design job and try to re-think the meaning of design through teaching and research in design school. I am quite interested in interface design and branding and still keep the dream to being a great industrial designer.


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