“Design For Aging Eyes: A Look at Outdoor Fast Food Menu Displays”: An Excerpt from “Design For Aging Eyes: An In-Depth Look at Outdoor Fast Food Menu Displays” by Kimberly Melhus

By Kimberly Mitchell.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The aging population, one of the fastest growing age groups in the United States, is an audience that graphic designers often fail to address. Fast-food menu displays are just one example of a design that may not meet the needs of a senior clientele. This study consolidates and summarizes a variety of literature relevant to the design needs of an aging population.

To test the current fast-food menu displays, two fast-food restaurants’ menu displays were evaluated from criteria established by the literature review.

The purpose of this line of research is to produce preliminary guidelines for the structure, organization, and design layout of outdoor fast-food menu displays. The study establishes critical legibility factors related to aging vision and analyzes the displays of four fast-food restaurants.

Keywords: Aging Eyes, Disabilities, Fast Food Menu Displays, Design Principles

Design Principles and Practices: An International Journal, Volume 3, Issue 3, pp.97-116. Article: Print (Spiral Bound). Article: Electronic (PDF File; 4.160MB).

Prof. Kimberly Mitchell

Assistant Professor of Visual Communications, College of Social and Behavioral Sciences, Northern Arizona University, Flagstaff, Arizona, USA

Kimberly Melhus is an Assistant Professor of Visual Communication at Northern Arizona University. She graduated from Bradley University with a BFA in Graphic Design. She received a Post-Baccalaureate Certificate in Visual Communications from the School of the Art Institute of Chicago, and her MFA in Graphic Design with an emphasis in Gerontology from Iowa State University. While attending graduate school at Iowa State, she became interested in the field of Gerontology. She believes in the power of social impact of design. Her research has consisted of design for aging eyes and what designers can do to make things universal for everyone involved.

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