One Card, One Identity: Social Response of Personal Identity in the U.S.

By Sang-Duck Seo.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The purpose of this study is to analyze functional and visual aspects of driver license for social response. Security Printing Design provides a distinctive and secure identification in its usage such as for passports, IDs, currencies, etc. One of these items at risk, the U.S. driver’s license, is used as common personal identification every day. In this research, high-secured personal identification is a significant concern to address functional and visual problems. Driver license verifies personal identity in public places of the U.S., however all different designs through fifty states cause difficulty of proving it regally issued. Each state addresses different regulations of indicating legal age and design layout with texts, symbols, graphics, colors, etc. As a result of no awareness of visual difference, it carries difficulty in visually recognizing a driver license as a legal document. In addition, drivers’ licenses should be distinctive and high-secured designs from other bank and membership cards. Many countries have tried to make national ID cards more complicated and difficult to copy by incorporating high security. It shows the most advanced technology and high-security features such as micro-printing, invisible fluorescent, rainbow effects, holograms, etc. Those considerations require a highly-artistic craft and design for the best quality. A new design through this study is expected to bring more discussion for social response of personal identity in the future.

Keywords: Security Printing Design, Driver’s License, National Identity Card

Design Principles and Practices: An International Journal, Volume 3, Issue 3, pp.293-300. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.074MB).

Prof. Sang-Duck Seo

Assistant Professor, Department of Art, College of Fine Arts, University of Nevada, Las Vegas, Las Vegas, NV, USA

Sang-Duck Seo received his B.F.A. in Industrial Design from Daegu University, S. Korea and his M.F.A. in Graphic Design from Iowa State University in Ames, Iowa, USA. He is an assistant professor of Art at the University of Nevada Las Vegas (UNLV), teaching graphic design and design foundation. He has various work experiences in both Industrial and graphic design industry such as SAMSUNG, GM DAEWOO Motors, and the KOREAN MINT in S. Korea. He is also one of 200 security designers around world, worked for the KOREA MINT as a researcher and designer. His research has shown various different fields based on graphic and interaction design. He has presented various researches and design works in conferences locally and internationally. His research interests focus on kinetic typography, experience design and HCI (Human Computer Interaction) based on graphic and industrial design fields.

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