Visual Communication Skills for Business and Engineering Students

By Siu Kay Pun.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Much effort has been made at studying creativity and how this can be taught. The teaching of art and design has been expounded as one good way of nurturing creativity, particularly to non-art and design students. This paper explores this through an elective course on “Creative Design in Communication and Marketing” conducted at Nanyang Technological University targeting primarily undergraduates majoring in Business and Engineering. The pedagogical approach is presented with details of the course structure and delivery. Observations on the learning outcomes and the students’ learning experiences are made through analysis of their design works and their interaction and responses during the course. This paper concludes with an assessment of the implications, benefits and relevance of such a design course in nurturing visual communication skills in business and engineering students.

Keywords: Visual Communication, Creativity, Engineering Undergraduates, Business Undergraduates

Design Principles and Practices: An International Journal, Volume 3, Issue 4, pp.57-70. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.024MB).

Siu Kay Pun

Lecturer, School of Art, Design and Media, Nanyang Technological University, Singapore, Singapore

Siu Kay Pun is currently a LECTURER in the School of Art, Design and Media, Nanyang Technological University (NTU), Singapore. She teaches visual communication and moving images. Most of her students are Business and Engineering students. Prior to her teaching career, she was a SENIOR MEDIA SPECIALIST and DEPUTY DIRECTOR with the Centre for Educational Development at NTU. Before joining NTU, she spent 12 years as SENIOR PRODUCER and later EXECUTIVE PRODUCER for TV programmes with the Singapore Broadcasting Corporation. Her research interests centre on visual literacy and visual communication.


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