“Factors Contributing to the Design of Geographical Indication logos for Agriculture and Non-Agriculture Products”

By Sumittra Sriviboone.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Nowadays Geographical Indication (GI) in the European Union is used to identify the destination of origin and to protect geographical indication for all types of products, but in the United States of America, different certification marks are used instead of GI for various types of products. For Thailand, the Department of Intellectual Property stated that, like the European Union, Thailand used only one GI for all products. However, the author perceives that even though each province has agriculture or non-agriculture products of somewhat similar characteristics, it still possesses some uniqueness due to different geographical areas and historical background. Hence, using only one GI for all products of all provinces throughout the country may not be suitable. In contrast, several GIs should be designed and applied for each province to express their distinctive product and historical pride.
The research utilized 4 approaches as follows:
1.Document analysis
2.In-depth interviews with 3 key respondents in each province
3.Conceptual analysis to determine the design framework of GI
4. The design of Samut sakhon and Petchburi GIs

Keywords: Geographical Indication (GI)Mark, Certification Mark

Design Principles and Practices: An International Journal, Volume 3, Issue 4, pp.219-226. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.390MB).

Sumittra Sriviboone

Instructor, Communication Design , School of Fine and Applied Arts, Bangkok University, Bangkpk, Thailand

Sumittra Sriviboone is a Assistant Professor in Communication Design, She got a master degree in Communication Design (1981) from Pratt Institute, New York, and a bachelor degree in Industrial Design (1978) from King Mongkut’s Institute of Technology, Thailand. She worked as a designer for a few years and become a teacher at Bangkok University since 1985, She spent most of the time doing the academic experience: chair, assistant dean, and dean of school of fine and applied arts. She is now one of the instructors in communication design department, her field of interest is corporate identity and branding. She is also a part-time lecturer in the MFA Program (Design Innovation)at school of fine and applied arts, Srinakharinwirot University, and be an academic committee at The Royal Institute, Thailand.


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