Nowadays Geographical Indication (GI) in the European Union is used to identify the destination of origin and to protect geographical indication for all types of products, but in the United States of America, different certification marks are used instead of GI for various types of products. For Thailand, the Department of Intellectual Property stated that, like the European Union, Thailand used only one GI for all products. However, the author perceives that even though each province has agriculture or non-agriculture products of somewhat similar characteristics, it still possesses some uniqueness due to different geographical areas and historical background. Hence, using only one GI for all products of all provinces throughout the country may not be suitable. In contrast, several GIs should be designed and applied for each province to express their distinctive product and historical pride.
The research utilized 4 approaches as follows:
2.In-depth interviews with 3 key respondents in each province
3.Conceptual analysis to determine the design framework of GI
4. The design of Samut sakhon and Petchburi GIs
|Keywords:||Geographical Indication (GI)Mark, Certification Mark|
Instructor, Communication Design , School of Fine and Applied Arts, Bangkok University, Bangkpk, Thailand
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