Cultural and Aesthetic Factors in Power Plant Design Preferences

By Faizul Shamsudin, C.J.H. Midden and Florian G. Kaiser.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The major facets of an aesthetic perspective from functions, aesthetic appeal, restoration, attraction, visual appeal and norms in current studies indicate a prospect of an environmental indicator with cultural notions. The field study measured both preferences and the combined facets of the aesthetic perspective separately for power plant designs in a natural environment. The environmental indicator or proposed as the culturally related aesthetics (CRA) are represented by preference predictors of beauty, order, pleasant, legible, logical and interesting. The results found a one-dimensional culturally related aesthetics (CRA) factor. It was also found to be related strongly to preferences of power plant designs. The implication is that the environmental indicator termed as culturally related aesthetics (CRA) can be integrated as a dimension to predict preferences for power plant designs. The intention is to fit well the huge structure of an industrial building with the local natural and cultural landscapes in the area.

Keywords: Natural Environment, Culturally Related Aesthetics

Design Principles and Practices: An International Journal, Volume 3, Issue 4, pp.327-342. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.507MB).

Faizul Shamsudin

Lecturer, Faculty of Information and Comunication Technology, International Islamic University Malaysia, Kuala Selangor, Selangor, Malaysia

Lecturing and research in Artificial Intelligence, Man-Machines and programing languages such as Prolog, SQL, Java and C++. Completed research in Artificial Intelligence, man-machine interactions and codification of ancient lithographs.On-going research in neuro-computing and brain degeneration due for completion in November 2008.

Prof. C.J.H. Midden

Chair of of the Group on Human-Technology Interaction, Department of Innovation Science, Eindhoven University of Technology, Eindhoven, Netherlands

Cees Midden is professor of Human-Technology Interaction at Eindhoven University of Technology in the Netherlands. . His research focus is on the social and cognitive factors of human-technology interactions as these become apparent in the consumption and use of products and systems. He published various books and articles on persuasive communication and environmental behavior, the perception and communication of technological risks and the social diffusion of innovations.Current topic of interest relate to social trust and trust in systems emotional components in attitude formation and persuasive technology.

Prof. Florian G. Kaiser

Professor at Psychology, Department of Psychology, Otto von Guericke University of Magdeburg, Magdeburg, Germany

Florian G. Kaiser is professor of social and personality psychology at the Otto-von-Guericke University Magdeburg, Germany. His research interests include attitude theory, the attitude-behavior relationship, attitude measurement, environmental knowledge & competency, work & restorative environments, psychological policy support, and large-scale behavior change. He has published more than 50 articles in refereed journals and numerous book chapters. He is on the editorial board of the Journal of Environmental Psychology and serves as a board member of the Environmental Psychology Division of the German Association of Psychology (DGPs).

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