Creating Strategy by Design
Although thousands of books and articles have been written on organizational strategy, there is very little that can be used to help us actually create or generate organizational strategy. Gary Hamel (1998, p. 3) was correct when he said, “Anyone who claims to be a strategist should be intensely embarrassed by the fact that the strategy industry doesn’t have a theory of strategy creation!” Almost 20 years later, the strategy industry still has no widely accepted theory, methods or tools for strategy creation … until now. In this paper I illustrate how to use many of the principles, processes and tools of the design profession to create innovative organizational strategies that can help organizations stand out from the pack.
||Organizational Strategy, Strategy Design, Design Process, Design Models, Design Tools
Design Principles and Practices: An International Journal, Volume 3, Issue 5, pp.155-166.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.184MB).
Associate Professor of Management, Faculty of Business, Technology and Sustainable Development, Bond University, Gold Coast, Queensland, Australia
James took on the role of Director of the Centre for Executive Education, Associate Dean Executive Education and Clinical Professor of Management for the period 7-2007 to 1-2008, and is currently Associate Professor of Management, Faculty of Business, Technology and Sustainable Development, Bond University, Gold Coast Queensland. James was a member of the Australian Graduate School of Management (AGSM) from 1990-2007 where he was a regular contributor to their world-class executive education and MBA programs as a subject leader and developer. James was the Director of the AGSM’s Accelerated Development Program, a three-week residential executive development program for high-potential managers, from 1994 to 1997, and was the Head of the Organisational Behaviour Group for 2005-2006. His education has focused on psychology with a B.A. (Springfield, MA.), an M.A. (University of Manitoba, Canada) and a Ph. D. in Applied and Organisational Psychology (Old Dominion, Virginia). James has worked on projects for numerous Australian and U.S. corporations, most recently in the areas of strategy design and implementation, the implementation of innovation and new technology, organisational change, applying design principles and creativity to strategy design and development, personal change and influence, organisational and management development and strategy implementation and planning.
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