A Persuasive Multimedia Learning Environment (PMLE): Design Strategies for Reducing Children Dental Anxiety

By Sobihatun Nur Abdul Salam and Wan Ahmad Jaafar Wan Yahaya.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper present an example of how persuasive design principle can be designed into educational material using CD ROM based multimedia application for assisting parents and teachers to motivate children aged 7 to 9 years old to reduce their anxious feeling towards dental treatment. In this paper, we provide design strategies in designing the information interfaces and presentation of a persuasive multimedia learning environment (PMLE). It is designed based on the four principle of persuasive design as a macro strategy and multimedia design principles as a micro strategy. The results on presenting this PMLE to primary school children show how we were able to reduce children dental anxiety and motivate the children to get ready for dental visit.

Keywords: Multimedia Learning, Persuasive Design, Children, Dental Anxiety

Design Principles and Practices: An International Journal, Volume 3, Issue 5, pp.167-178. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.401MB).

Sobihatun Nur Abdul Salam

PhD Student, Center of Instructional Technology and Multimedia, Universiti Sains Malaysia, Jitra, Malaysia

Sobihatun Nur Abdul Salam is a PhD student from the Centre for Instructional Technology and Multimedia, Universiti Sains Malaysia, Penang, MALAYSIA. She holds a Master of Science in Information Technology from Universiti Utara Malaysia, MALAYSIA. Currently she is doing her PhD study in interdisciplinary research. She is integrating multimedia design principles and persuasive design principles in reducing children dental anxiety. Her PhD research project entitled Persuasive Multimedia Learning Environment (PMLE) won the gold award in the 20th International Invention, Innovation, Industrial Design & Technology Exhibition 2009 (ITEX09) competition. She is currently apply for pattern to commercialize the product.

Assoc. Prof. Dr. Wan Ahmad Jaafar Wan Yahaya

Senior Lecturer, Centre of Instructional Technology and Multimedia, Universiti Sains Malaysia, USM, Malaysia

Dr. Wan Ahmad Jaafar Wan Yahaya is a senior lecturer from the Centre for Instructional Technology and Multimedia, Universiti Sains Malaysia, Penang, MALAYSIA. He holds a PhD degree in Educational Multimedia from the University of Leeds, UK and M.Ed in Computer in Education from the University of Manchester, UK. Currently, he is teaching graduate and undergraduate students in instructional multimedia. He also supervises PhD and Masters students from Malaysia and foreign countries. Dr. Jaafar is a consultant of several project in the multinational companies as well as many private colleges. He is also involved in the study of ICT initiatives in Malaysian schools as well as in Cambodia. His project entitled Persuasive Multimedia Learning Environment (PMLE) won the gold award in the 20th International Invention, Innovation, Industrial Design & Technology Exhibition 2009 (ITEX09) competition. He is currently apply for pattern to commercialize the product.

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