Tourism and Greek Vernacular Architecture

By Julia Theodoraki-Patsi.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Tourism creates a revitalization of architectural diversity, as the built environment constitues a major contributor to destination attractiveness. The specific local character of each place is boosting and announces the end of the thematization of tourism. Nowadays, instant communication and tourism profit accelerate architectural mutation and simulation of vernacular spaces is emerging.
The phenomenon of verisimilitude, of rebuilding vernacular forms and of introducing new uses of a specific identify is thriving. The desired identity is selected from the historical paths of each region’s dominant memory, in respect to the symbolism of the architectural heritage in favor.
Greek architectural identity had been reconstructed by the mid of the 19th century (during the reconstitution of the Modern Greek State) implementing neo-classical design patterns for new towns, while preserving the vernacular distributions in the existing settlements. The incorporation of the neo-classical pattern in Greece -as a part of the domestic evolution - was abolished by the middle of the 20th century, when a return to vernacular values was noted in the search of identity and in parallel with the explosion of the modern movement. The new millennium found Greece with a significant vernacular built heritage, which continues to evolve creating a neo-vernacular environment.
Under the spectrum of tourism, the current neo-vernacular issue acquires even more potentials, as an endogenous dynamic for development and as an architectural representation (being a simulacrum itself) of a vernacular space for leisure. It creates modern life in a context of intangible practices that are normally governed by a symbolic nature, which automatically implies continuity with the past.

Keywords: Vernacular Architecture, Tourism, Verisimilitude

Design Principles and Practices: An International Journal, Volume 4, Issue 1, pp.39-50. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.627MB).

Dr. Julia Theodoraki-Patsi

Assistant Professor, Domain of Rural Engineering, National Technical University of Athens, Athens, Greece

Diploma in Architecture Engineering, 1969, Master in Architecture, Harvard University, 1974, PHD in Rural architecture, NTUA, 1997, Pursuing an academic carrier in National Technical University of Athens.

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