An Investigation into the Nature of Resonance in Visual Communication Design

By Veronika Kelly.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

In visual communications, resonance is a term broadly used to describe interactions or artefacts that evoke a deep level of engagement by touching a collective nerve. Resonance in design is subtle and elusive; yet it is embedded in the process and practice of effective design communication. The question is, what is design resonance and what is required to design stimuli in visual
communication that resonate? This paper draws upon the early stages of the author’s continuing doctoral research into the concept of resonance in design, and maps out certain aspects of the theoretical territory that informs
the research. Resonance is expressed as a phenomenon in physics, physiology, linguistics, visuality and acoustics and in its figurative use resonance appears in music, literature, art and design. This paper discusses resonance as a dynamic interaction, drawn from different fields that all have a connection to visual communication, and introduces the concept of the constellation: a non-linear approach used to illuminate design resonance as a phenomenon of interrelating fields of theory and a mechanism for generating potential design solutions.

Keywords: Design, Resonance, Visual Communications, Constellation

Design Principles and Practices: An International Journal, Volume 1, Issue 3, pp.65-70. Article: Print (Spiral Bound). Article: Electronic (PDF File; 484.917KB).

Veronika Kelly

Lecturer, Visual Communication Design,, South Australian School of Art,, Division of Education Arts and Social Sciences, University of South Australia, Adelaide, South Australia, Australia

Veronika Kelly has a professional background in information and motion graphics for television, digital media and print spanning twenty years – as designer with the Australian Broadcasting Corporation and in her own consultancy. Veronika is the Program Director of Visual Communication Design at the South Australian School of Art, University of South Australia. Her research interests centre on the social and cultural contexts of visual communication and the significance of design as a collaborative process. Veronika is the current education representative for the AGDA (Australian Graphic Design Association) Council in South Australia and a member of the Design Research Society.


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