In visual communications, resonance is a term broadly used to describe interactions or artefacts that evoke a deep level of engagement by touching a collective nerve. Resonance in design is subtle and elusive; yet it is embedded in the process and practice of effective design communication. The question is, what is design resonance and what is required to design stimuli in visual
communication that resonate? This paper draws upon the early stages of the author’s continuing doctoral research into the concept of resonance in design, and maps out certain aspects of the theoretical territory that informs
the research. Resonance is expressed as a phenomenon in physics, physiology, linguistics, visuality and acoustics and in its figurative use resonance appears in music, literature, art and design. This paper discusses resonance as a dynamic interaction, drawn from different fields that all have a connection to visual communication, and introduces the concept of the constellation: a non-linear approach used to illuminate design resonance as a phenomenon of interrelating fields of theory and a mechanism for generating potential design solutions.
|Keywords:||Design, Resonance, Visual Communications, Constellation|
Lecturer, Visual Communication Design,, South Australian School of Art,, Division of Education Arts and Social Sciences, University of South Australia, Adelaide, South Australia, Australia
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