The Development of a Curriculum for the Study of Digital Industrial Design

By Noor Al-Doy and Mark Evans.

Published by The Design Collection

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Article: Print $US10.00
Article: Electronic $US5.00

The paper describes an on-going research project that aims to enhance practice through efficiency gains by devising a totally digital industrial design strategy that could be developed into an undergraduate curriculum. A literature review was undertaken to explore the nature of industrial design practice, emerging technologies and industrial design education. This was supported by a survey of 100 graduates to explore their views on the ease of using digital tools; the extent to which digital methods were being employed; and opinion on employing a totally digital industrial design strategy during their studies. The results indicated a lack of awareness and confidence in the capability of some of the digital tools, which led to a negative opinion towards an entirely digital process. Following data collection on digital tools/media, a completely digital industrial design strategy was defined through which practice would be undertaken in a totally computerized environment. The aim of this was to shorten the cost and time of planning/production and to facilitate the integration of digital industrial design (DID) into new product development. The outcome was a strategy that was divided into three phases (concept generation, development and specifications) and employing up to seventeen digital tools/media according to need.

Keywords: Design Education, Design Strategy, Digital Design Media/Tools, Industrial Design

Design Principles and Practices: An International Journal, Volume 4, Issue 1, pp.195-218. Article: Print (Spiral Bound). Article: Electronic (PDF File; 4.358MB).

Noor Al-Doy

PhD Researcher, Department of Design and Technology, Loughborough University, Loughborough, Leicestershire, UK

Noor Al-Doy received her Bachelor of Art in Design and Technology from Sunderland University (UK) and then undertook her Masters of Science in Industrial Design at Loughborough University in the UK. In 2007, she decided to enroll in a research program at the same university to develop an undergraduate curriculum for the study of digital industrial design. The research is funded by Hewlett-Packard Company, the Engineering Centre for Excellence in Teaching and Learning (engCETL) and the Department of Design and Technology at Loughborough University. She is currently working as part of the design practice research group within the university and her research interests center on the use of computer technologies within industrial design practice and the future of industrial design in the UK.

Dr. Mark Evans

Senior Lecturer, Department of Design and Technology, Loughborough University, Leicestershire, UK

Dr. Mark Evans is a Senior Lecturer in the Department of Design and Technology at Loughborough University. He has bachelors, masters and Ph.D qualifications in industrial design. Prior to joining the University he worked as both a consultant and in-house industrial designer, specialising in powered garden products. Since joining the University he has continued to undertake professional practice and practice-based research for organisations such as British Airways, Unilever and Honda. Research continues to focus on the professional practice of industrial and product design, with PhD study exploring the integration of rapid prototyping within professional practice. He has recently been responsible for the origination and management of two Knowledge Transfer Programmes relating to high technology/overseas manufacturing. These two year programmes received $400 000 in funding from the UK government. In 2003 he was invited to undertake a six month research project into the development of advanced product design tools at Massachusetts Institute of Technology.

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