Role of Designers in the New Perspective of Design and Emotion

By Amic G. Ho and Kin Wai Michael Siu.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Design researches from the aspect of design and emotion showed that the emotional responses of users could be motivated through different forms, appearances and styles of the design outcomes. Some of them even explored the close relationships and the interactions among them. On the other hand, it is also worthwhile to understand how designers introduce emotional concerns in design outcomes to motivate and affect users to encourage certain kinds of emotional responses. By investigating those supported theories and case studies, we can understand how designers could communicate with users by applying a new perspective of emotional flow. This paper aims to explore and illustrate the close relationships among designers, design outcomes and users by using the proposed new model and perspectives under the umbrella of design and emotion. Analysis and insights are also developed to build up the concept model for emotionalise design, emotional design and emotion design, and to explore their close relationships with clearly defined differences and meanings. Hence, the change of designers’ role under the new consideration of emotion and design is also explored and investigated, which help us further understand how emotion closely relates to the human-oriented design activities.

Keywords: Role of Designers, Human-orientated Approach, Emotionalise Design, Emotional Design, Emotion Design

Design Principles and Practices: An International Journal, Volume 4, Issue 3, pp.15-24. Article: Print (Spiral Bound). Article: Electronic (PDF File; 749.477KB).

Dr. Amic G. Ho

Asst. Lecturer, Community College, City University of Hong Kong, Kowloon Tong, Kowloon, Hong Kong

Amic Ho is currently a teaching faculty in City University of Hong Kong, Community College and responsible to teach two design programs: Associate of Arts in Digital Visual Design and Associates of Arts in Media and Publication Design. He is graduated from School of Design, The Hong Kong Polytechnic University, where he also received his formal design training and studies from Master of Design, BA (Hons) in Design (Visual Com.) and Higher Diploma in multimedia design (Dist.). His research interests are design and emotion, design education, typography & information design. Before he started his teaching career, he worked in several brand consultancy firms and design marketing communication groups for different clients. Amic also participated in some design competitions. His designs had been awarded like Innobrand - Young Design Talent Award and ICOGRADA, International Logo Biennial Award, VIS, etc.

Prof. Kin Wai Michael Siu

Professor & Public Design Lab Leader, School of Design, The Hong Kong Polytechnic University, Hunghom, Kowloon, Hong Kong

Prof. Kin Wai Michael Siu is Leader of the Public Design Lab of the School of Design, The Hong Kong Polytechnic University. His research interests include public design, user reception and problem finding.

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