Graphic Design for Cultural Organizations: Educating Students to be a Sustainable Workforce

By Shushi Yoshinaga.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Today responsible communities and businesses are concerned with environmental issues: in my teaching, I guide students so that they come to be a sustainable workforce within our world.
Graphic Design for Cultural Organization is an experimental multi-disciplinary course structured to bring Graphic Design seniors and Arts Administration graduate students one step closer to the workplace. Projects assigned are real. The course includes meetings with the client, a field trip to the cultural organization, where students have the opportunity to see and interact with the client’s professional environment. Students learn about work ethics and responsibilities, creating and delivering presentations, leading client meetings and communicating with them, and preparing jobs for print and/or Web development within a 10-week term. Students experience firsthand how design can enhance the mission of cultural organizations. They learn what it takes to develop innovating outreach programs and how to apply for grants in order to achieve their creative endeavors.
My goal is to cultivate a long-lasting and positive relationship with local nonprofit and cultural organizations: students have the opportunity to discover our rich regional history as they become through their design process an integral part of the successful mission of these communities.

Keywords: Graphic Design, Cultural Organization, Design Process, Sustainable Workforce, Multi-disciplinary Course, Innovating Outreach Programs, Professional Environment

Design Principles and Practices: An International Journal, Volume 4, Issue 3, pp.137-144. Article: Print (Spiral Bound). Article: Electronic (PDF File; 604.887KB).

Shushi Yoshinaga

Assistant Professor, Graphic Design Program, Antoinette Westphal College of Media Arts & Design, Drexel University, Philadelphia, PA, USA

Shushi Yoshinaga is the founder and creative director of Y Design. A native of Hirosaki, Japan, she earned bachelor’s degrees in graphic design from Simmons College, Boston, and from the University of the Arts, Philadelphia, which honored her with the Composing Room Award for excellence in typography. She pursued advanced design studies at the Allgemeine Gewerbeschule in Basel, Switzerland. She works for small and large organizations, primarily nonprofits focused on arts and culture. Her design projects are ranging from logos/identity, brochures and books to websites and museum exhibitions, trade shows and designing in two languages. “My teaching philosophy of design is not a theoretical system but a guide to ways of working.”


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