Understanding Design for Cultural Organizations Performance

By Irini Pitsaki.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Design is considered as the spinal process of all kinds of product development undertaken by for-profit or non-profit organizations. This paper brings design into the realm of cultural organizations -such as museums, galleries, art institutions, cultural centers or publishing houses- and examines how its deeper understanding could help improve their performance.
A series of logical considerations and evident comparisons are established, in order to describe the way that cultural organizations could benefit by using design knowledge and design thinking. These include: a) since design is the central process of development of any product, cultural products development (like exhibitions, multimedia productions, digital archives, book series and others) could also be described from the perspective of the disciple of design; b) since cultural products are generally seen as “experiences” and “services”, the understanding of design disciplines such as “service design” and “experience design” could decisively help to create or improve them.
Finally, the paper introduces design in the cultural sector, as a process of tangible and intangible product prefiguration, and as the channel that carries an acquired cultural experience.

Keywords: Design Thinking, Service Design, Experience Design, Cultural Product Development

Design Principles and Practices: An International Journal, Volume 4, Issue 3, pp.397-406. Article: Print (Spiral Bound). Article: Electronic (PDF File; 619.665KB).

Dr. Irini Pitsaki

Senior Lecturer, Northumbria University, Newcastle, UK

Irini is a Senior Lecturer at Northumbria University School of Design, teaching at postgraduate level. Her current research and PhD thesis is on the Design and Strategic Brand Management of Cultural Products. She also holds an MPhil on Typographic Revolutions and a Master’s Degree on Publishing Business from the University of Barcelona in Spain, where she lived many years and actively worked in the publishing sector. She is the writer of numerous essays on publishing, design management and branding. Her research, teaching and professional experience extends to UK, Spain, France, Greece and Central America.


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