Clothing manufacturers and distributors need to become more flexible to efficiently adapt to consumers’ changing needs and preferences (Kincade, 1995; Standard & Poor’s, 2004), including those of consumers who have disabilities. Research shows that consumers with physical disabilities want to be treated as well as any other group (Freeman, Kaiser & Wingate, 1986). They require ease of donning and doffing clothing, but also want fashionable styles (Won, 1984; Dallas & Wilson, 1981). Elderly people who have physical changes with age also want and need functional clothing and they too, do not want to give up design aesthetics (Kim, 1998). The research team for this study sought to identify market characteristics for consumers with disabilities from survey results of a sample of 225 women and, thereby, develop a vision that could activate greater movement of the apparel industry toward manufacturing more stylish-ready-to-wear clothing for this market.
|Keywords:||Disability, Fashion, Clothing, Adaptive, Style, Fashion|
Professor, Department of Clothing & Textiles, Chung-Ang University, Ansung, Kyngkido, South Korea
Instructor, Department of Clothing & Textiles, Chung-Ang University, Ansung, Kyngkido, South Korea
Assistant Professor, Fashion Merchandising and Design, Georgia Southern University, Statesboro, Georgia, USA
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