Typographic Composition Focusing on Design Methods in Pedagogy

By Sang-Duck Seo.

Published by Design Principles and Practices: An International Journal

Format	Price
Article: Print	$US10.00
Article: Electronic	$US5.00

Typography is applied to visual communication to convey design concept and information. Type appears as visual images, languages and symbolic forms to the audience. It works differently with other graphic elements as formal or conceptual aspects. In academic fields, however, students are often faced with difficulties understanding typographic roles in visual communication. Many instructors in academic fields provide students various exercises and lectures in order to achieve the goal of successful typography education. However, this author has observed a common problem from students throughout typographic experiments. Students have shown a lack of knowledge of design composition in typography and it often affects unproductive progress in their idea development. This often occurred as a major problem with understanding fundamental theories in typographic roles such as type usages as image, symbol and language. This paper will introduce a case study with a typographic methodology and experiments with successful achievement in learning and teaching typography.

Keywords:	Typography, Design Composition, Design Pedagogy

Design Principles and Practices: An International Journal, Volume 4, Issue 3, pp.145-154. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.723MB).

Prof. Sang-Duck Seo

Assistant Professor, Department of Art, College of Fine Arts, University of Nevada, Las Vegas, Las Vegas, NV, USA

Sang-Duck Seo earned his B.F.A. in Industrial Design from Daegu University, S. Korea and his M.F.A. in Graphic Design from Iowa State University in Ames, Iowa, USA. He is an assistant professor of Art at the University of Nevada Las Vegas (UNLV), teaching graphic design and design foundation. He has various work experiences in both Industrial and graphic design industry such as SAMSUNG, GM DAEWOO Motors, and the KOREAN MINT in S. Korea. He is also one of 200 security designers around world, worked for the KOREA MINT as a researcher and designer. His research has shown various different fields based on graphic and interaction design. He has presented various researches and design works in conferences locally and internationally. His research interests focus on kinetic typography, experience design and HCI (Human Computer Interaction) based on graphic and industrial design fields.

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