Olympic Ceremony Design vs Lateral Thinking: Spectacular Creativity

By Wichian Lattipongpun.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The Olympic Games’ Opening Ceremony has always been a challenge among practitioners in media and installation industries. In every four year cycle, it draws a lot of international attention. The creativity and preparation of the opening ceremony must be complex, elaborate and innovative; it results in a uniqueness in each ceremony. Therefore, the ceremonies are usually unpredictable. Significantly, the ceremony is broadcast live through international media networks; however, there is only one chance to exhibit it. Mistakes can occur in the presentation, but they will not be anticipated. In order to generate this spectacular ceremony, creative thinking must be involved. I propose to apply the Lateral Thinking (Creative thinking technique), invented by Edward de Bono, as a research metaphor to analyse the Athens 2004 Olympic Games’ Opening Ceremony as a case study. It is anticipated, the results of this study will illustrate whether or not de Bono’s lateral thinking technique is applicable to approach this mega-tainment ceremony.

Keywords: Creative Thinking, Ceremony Design, The Athens 2004 Olympic Ceremony, Lateral Thinking, Mega-tainment

Design Principles and Practices: An International Journal, Volume 4, Issue 4, pp.11-20. Article: Print (Spiral Bound). Article: Electronic (PDF File; 832.905KB).

Dr. Wichian Lattipongpun

PhD Candidate, Department of Media, Music and Cultural Studies, Faculty of Arts, Macquarie University , NSW 2109 Australia, Sydney, NSW, Australia

I used to working as a creative producer in the event management industry in Bangkok, Thailand for several years before decided to pursue a Doctoral degree with Macquarie University, Sydney, Australia. I produced a number of public events such as exhibitions, conferences, annual corporate events and celebrations, fashion shows, gala dinners, award ceremonies and new product launching to name but a few. Moreover, I had also working as a radio announcer alongside the fulltime job, creative producer. Multimedia production and creativity are my research interests. Therefore, my currently PhD research is focusing on Olympic Games’ Opening and Closing Ceremonies.


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