As planning of communication, the foundational elements graphic design are semiotic. Yet semiotics has not been taught, to any depth, in graphic design programs. This article is a summation of six semiotic concepts that have recently been developed for graphic designers. The semiotic background that these concepts are based upon is largely Peircean, but the terminology has been translated form Peircean to common graphic design language.
|Keywords:||Semiotics, Graphic Design, Semantics, Syntactics, Sign, Icon, Index, Symbol, Charles Sanders Peirce, Typography, Visual Language, Visual Communications, Information Theory, Semantic Profile, Functional Matrix, Semiotic Moment, Specificity, Denotation, Connotation, Design Elements|
Professor of Design, Communication Arts and Design Program Head, Hite Art Institute, University of Louisville, Louisville, Kentucky, USA
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