Creative Idea Generation as a Basis for a Foundation Program in Design

By Ron Corso.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Creativity is of course expected from design graduates. Creative idea generation methodologies and approaches then would be expected to be at the core of design education programs. The creative approaches employed by designers are often held up to be a model for the way business and management could and should approach the creativity they will need during changing times, (Pink, Hackett, Rogers, Csikszentmihalyi, Mcwilliam, Robinson). However commonly such courses do not educate for such a ‘creative’ approach. Either they expect students who come into the course to ‘be creative’ already — or they hope or expect that somehow they will absorb creativity by some kind of osmosis. In the Visual Communication Program at the University of South Australia creative idea generation is embedded as the foundation for the program, based on the certainty that it can be taught, that it is the fundamental part of a design course, and that students ‘get it’ if it’s embedded in their specialist interests. Through a number of case studies, this paper outlines the reasons and principles behind the structure of the course and the teaching methodologies that together consistently lead to creative outcomes.

Keywords: Creativity, Cross-Disciplinary, Creative Idea Generation, Course Structures and Curriculums, Student Engagement

Design Principles and Practices: An International Journal, Volume 4, Issue 4, pp.219-230. Article: Print (Spiral Bound). Article: Electronic (PDF File; 609.515KB).

Ron Corso

Program Director, Visual Communication, School of Art and Design, University of South Australia, Adelaide, South Australia, Australia

Ron Corso is a former program director in Visual Communication in the School of Art, Architecture and Design, University of South Australia. He specialises in the field of Creativity and Idea Generation teaching courses across the University and in Industry.Ron has 30 years of design and teaching experience both in Australia and Internationally having worked on a number of curriculum projects in the UK with the Design Dimension Project, Learning through Landscapes and Power Drawing and in the USA with the Cooper Hewitt’s Summer Design institute series over a number of years. Current research is focussing on the teaching of Creativity across disciplines having undertaken a number of studies in areas as diverse as Business, Marketing, Event Management, Creative Writing and Technology Education as well as in the fields of Art and Design.


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