Icon Designs on Public Payphones in Malaysia

By Chee Weng Khong, Chui Yin Wong and Stanley Richardson.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The interface of public payphone equipment in Malaysia is comprised of the keypad dial area, the telephone receiver, coin or card insert-return areas, liquid crystal display (LCD) unit, and the main housing itself. As icons play a very important role in the user interaction and overall semantics of the payphone, this paper studies the design of public payphone icons in relation to its intended function. A survey was conducted to determine the public perception of icons presently found on payphones installed around the Malaysia. Subsequently, a new set of icon designs were proposed and evaluated for its effectiveness. This paper concludes with the discussion of the survey results and recommendations for improving the icon design that is capable of enhancing the usability of Malaysian public payphones.

Keywords: Icon Design, Public Payphone, Effectiveness, Usability, Interface Design

Design Principles and Practices: An International Journal, Volume 4, Issue 4, pp.153-166. Article: Print (Spiral Bound). Article: Electronic (PDF File; 945.434KB).

Chee Weng Khong

Lecturer, Interface Design, Faculty of Creative Multimedia, Multimedia University, Cyberjaya, Selangor, Malaysia

Chee Weng Khong is the Head of the Interface Design Department at Multimedia University, Malaysia. His professional background is in product design, engineering design and design ergonomics. His current research activity looks at improving the usability of local public telecommunication products and services. Chee Weng has led several reseach centres at the university including the Centre for Collaborative Multimedia, Centre for Interpretation and Expression, and the Centre for Ergonomics since 1998. When he took over the lead for the Interface Design Department in 2004, he actively promoted user-centred design in the products, services and applications for Information and Communication Technologies. Chee Weng’s other interests include applied Quality Function Deployment in design, collaborative design (co-design), developing design-based curricula for Industrially Developing Countries (IDCs) and rapid prototyping. He is also the co-Chair for the Interface Design and Ambient Intelligence (IDAI) Working Group, which is one of the Research Areas under the auspices of the Malaysian National Research and Education Network programme. Recently, Chee Weng formed a special interest group in Universal Usability and Interaction Design at Multimedia University. This SIG deals with the usability practices and universal design projects particularly on areas relating to bridging the digital divide.

Chui Yin Wong

Lecturer, Interface Design, Faculty of Creative Multimedia, Multimedia University, Cyberjaya, Selangor, Malaysia

Chui Yin Wong is Lecturer for Interface Design (ID) Department, Faculty of Creative Multimedia (FCM), Multimedia University (MMU) Malaysia. She also plays a role as an Industrial R&D Liaison for ID. Chui Yin’s research interests are interface design, usability, user experience, interaction design, user research, inclusive design, mobile technologies, and Human-Computer Interaction. She is the co-Program Chair (Design Case Studies) for Interaction Design for International Development (IDID) 2010 in India. She also serves as the co-chair for MYREN (Malaysian Research and Education Network) Interface Design and Ambient Intelligence (IDAI) Working Group, and also Special Interest Group (SIG) on Universal Usability and Interaction Design (UUID) at MMU. Her most recent project on ‘mobile social network application: MOM-i’, funded by Malaysian Multimedia Development Corporation (MDeC), won a Silver award under Multimedia category at an international exhibition ITEX 2009. Currently, she is leading a project on ‘mobile and senior’, which is funded by Telenor Research and Innovation Centre for Asia Pacific (TRICAP).

Dr. Stanley Richardson

Consultant, Faculty of Management, Multimedia University, Cyberjaya, Selangor, Malaysia

Dr. Richardson was educated in the UK. He came to Singapore to start his academic career in 1963. His past appointments include Associate Professor, Faculty of Engineering, University of Singapore; Head, Production and Industrial Engineering Department, Hong Kong Polytechnic; and Visiting Senior Teaching Fellow, Nanyang Technological Institute. He has taught on several MBA courses and on Masters courses in the Faculties of Medicine and of Engineering , National University of Singapore. He was the first Chairman of the Ergonomics Society of Singapore. He has co-authored two books and published over a hundred articles and book reviews. He has carried out consultancy projects for UNESCO, Caltex Indonesia, Hewlett-Packard, the Malaysian Army, Texas Instruments, Yokogawa Asia, The World Bank, etc. His latest book is South East Asia Management: Cases and Concepts.


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