A Methodology for Celebrity Personality Based Styling: An in-class exercise based on the Tata Nano

By Amitoj Singh and Naveen Rampal.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The paper proposes a methodology for styling product variants on the basis of celebrity personality. The methodology is explained with reference to a design project conducted with 20 industrial design students at the Indian Institute of Technology, Delhi, for exhibiting at the Auto Expo 2010. The students were asked to select a celebrity personality and restyle the Tata Nano to match with the selected personality. The paper illustrates the methodology adopted in this study with reference to 20 new Nano styles which were created by students.

Keywords: Celebrity, Personality, Car, Styling, Tata Nano

Design Principles and Practices: An International Journal, Volume 4, Issue 6, pp.355-368. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.322MB).

Dr. Amitoj Singh

Design and Innovation Expert, India

Dr. Amitoj Singh is an emotion centred design and innovation expert. He did his PhD and Masters in Industrial design from IIT Delhi after graduating in mechanical engineering. In his last academic assignment he was working as an Assistant Professor in the Industrial Design Programme at IIT Delhi. He has worked as a motorbike styling designer for Hero Honda Motors Limited for almost six years prior to his academic experience. He has designed various products,service and systems in the field of automobiles, consumer electronics, play equipments and adaptive environments. He has various international publications to his credit. His design and innovation projects have got him acclaim from media and industry.

Naveen Rampal

Head, Industrial Design, Delhi, Delhi, India


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