ReDesign: The Design Education of a Non-Designer

By Sara Alway-Rosenstock.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

How do you get a non-designer to see the importance that design plays in their fields of study? You draw connections, you illustrate examples, you show them how design principles and processes can boost creativity and innovation in all fields of study, not just within design disciplines. The knowledge of subjects outside of personal experience, including graphic design, will enrich the education of students in any field of study. The process that designers engage to create solutions can be utilized in other professional fields. Non-designers can learn these processes by attempting their own design projects, which they are eased into by relating their own interests to their projects. Their experiences with end-user research, creative innovation and implementation, illustrate how much impact a design decision can create. By learning how design principles and practices are utilized, non-designers can use design to communicate, instigate and innovate in their own respective fields.

Keywords: Non-designer, Education, Design, Process, Innovation

Design Principles and Practices: An International Journal, Volume 5, Issue 1, pp.173-180. Article: Print (Spiral Bound). Article: Electronic (PDF File; 751.136KB).

Prof. Sara Alway-Rosenstock

Assistant Professor, Art Department, Marietta College, Marietta, OH, USA

Sara Alway has had a variety of design experiences, including designing games, quilts, environmental signage, websites, as well as an assortment of print applications. Her love for quirky content is evident in her book “Soil mates: A Vegetable Dating Guide” set to be released by Quirk books in January 2011. Alway received her Bachelors and Master of Fine Arts from Alfred University and Tyler School of Art at Temple University. She currently is an Assistant Professor of Graphic Design at Marietta College, a liberal arts college in Southeastern Ohio. To her students, she emphasizes the importance that design plays in the way society functions and the importance of social responsibility.


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