The paper contributes to the development and dissemination of Portuguese design and Lusophone design so that they may be more recognized, helping to make Portuguese and Lusophone design identifiable. To this end, a survey was made of traits based on cultural identity of the Portuguese people and of people from the Portuguese speaking countries and the diverse perspectives they have of themselves, of each other and the perspectives of the former held by those not speaking Portuguese. After analyzing the traits and perspectives gathered, these aspects were divided into positive, neutral and negative. Based on this study, we developed and applied a methodology to tentatively transfer cultural traits of Portuguese and Lusophone cultures to product design. Only aspects of Portuguese and Lusophone nature considered positive and neutral were transfered, since the aim for the products is that everything is pleasant in itself, good and positive, so the negative aspects were excluded. Several correspondences between cultural traits of the Lusophone and Portuguese, connoted by the authors as positive and neutral, and the personality attributes of the product offered by Patrick W. Jordan (2000) were established. Then, a match between the attributes of personality resulting from the consideration of cultural features and technical characteristics of the 12 products tested (material, colour, shape, graphical markings, archetype, morphology, ease of use, manufacture, technological refinement, multiple functionality and size) was established. This process was informed by practical cases, and resulted in the creation of product specifications. From the creation of the specification, two product lines of living-room furniture were designed, one with an intended Portuguese character and another with a character embedding the spirit of the Portuguese speaking world, subjected to validation by industrial design students.
|Keywords:||Cultural Identity, Product Design, Cultural Traits, Humanistic Perspective, Technical Properties|
Technological Industrial Design Studies, Department Electromechanical Engineering, Universidade da Beira interior, Covilhã, Portugal
Assistant Professor, Technological Industrial Design Program, Department of Electromechanical Engineering, Universidade da Beira Interior, Covilhã, Portugal
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