Team collaboration has increasingly been employed in new product development as a way to achieve novel design concepts. Because it is crucial to share ideas, experiences, and knowledge for innovation in work groups, contemporary research endeavours to find alternatives to improve design team practice. One may argue that sketches, early prototypes and brainstorming are potential social interactive tools toward creative collaboration. However, some specific questions – how can participants create novel ideas in a collaborative manner? and what are the crucial factors in generating innovative ideas in a group setting? – are still unclear and need to be developed further.
According to sociological studies, ideas are generated and developed collectively rather than individually through improvised dialogues in conversation, music, dance, and theatre. Improvisation is, therefore, a dynamic social interaction and a powerful method to enhance creativity, refine performance, and maximize innovation. In a similar vein, this paper argues that serendipitous idea creation or unexpected idea discovery is a sort of improvisational activity during a collaborative design process. Through careful observation of improvisation in jazz and theatre, this research investigates the nature of improvisation and identifies some of its key aspects to verify its applicability into collaborative design practice for innovation.
|Keywords:||Design Process, Improvisation, Collaboration, Innovation|
Master Student, School of Industrial Design, Carleton University, Ottawa, Ontario, Canada
Assistant Professor, School of Industrial Design, Carleton University, Ottawa, Ontario, Canada
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