The Impact of Cultures on Web Products Design: Designing Desirable Web Products for Global Marketplaces

By Hsiu Ching Hsieh.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Users from different cultures use web interface in different ways, expect different visual representation, layouts, interaction, navigation and mental models, and have different expectation and behavioral patterns. Based on the globalization context, it is crucial to incorporate the cultural issues into the product to meet the requirements of the diverse audience. However, many companies still try to save costs by constructing a general web product to serve the audience from all over the world, the impact of cultures on global web design could be regarded as one of the most overlooked technology product developing cycle. Also the way how culture is integrated to web product design still needs to be further considered and improved. Thus, this paper is to explore and discuss the impact of cultures on web usability and design desirable web-based products for global marketplaces. A thorough literature review would be conducted to propose new strategies for designing desirable web-based products.

Keywords: Globalization, Web-based Products

Design Principles and Practices: An International Journal, Volume 5, Issue 2, pp.131-144. Article: Print (Spiral Bound). Article: Electronic (PDF File; 819.184KB).

Dr. Hsiu Ching Hsieh

Assistant Professor, Department of Creative Design, National Yunlin University of Science and Technology, Douliou, Yunlin, Taiwan

Dr. Hsieh is an assistant professor in National Yunlin University of Science and Technology. In 2008, she received PhD degree at human centered design in Brunel University in the UK. Her PhD research topic is to address A New Model for Cross-cultural Web design, while she studied her PhD degree, she also taught visual design and webpage design in Department of Industrial Design at Brunel University. From 1999 to 2005, Hsieh taught at Chin Min Institute of Technology as an instructor of Department of Visual Communication Design. Before she jointed Chin Min, she had many experiences in industries, such as visual graphic designer in China General Plastics company, Art director in Dicher Multimedia company, and graphic designer in Hess language school. Along with the challenges of teaching a wide variety of courses, Hsieh continues her research in social and cultural aspects human - computer interaction and visual communication design, as well as, participated the human computer Interaction conference, submits paper in Design journals regularly. Besides teaching and publishing papers, Hsieh also has carried out many different kinds of design projects, organized many conferences and workshops.


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