Explore the Role of Emotion in Design: Empirical Study to Understand the Perception on Emotion Design, Emotional Design, Emotionalise Design from the Designers’ Perspectives

By Amic G. Ho and Kin Wai Michael Siu.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Various studies on Emotion and Design have been proposed and adopted in the recent decades. After categorising the theories by their research focuses, three main roles that influence or being affected by emotion: designers, design outcome and users/consumers in the whole design cycle of design process, consumption and reflection were identified. From their relationships of these, a number of similar terms under Emotion and Design have been developed with a clearer and concrete rationale and definition. For instance, Emotionalise design refers to the design that designers introduce their own emotion into its design process. Emotional design is viewed as the design that can motivate users/consumers’ emotion. Emotion design is the design that contains emotional concerns within the interactions between the designers and the users.

However few studies have focused on designers’ understanding: their perceptions towards these terms and the role of emotion in the design. By conducting an empirical study, we can understand the general designer’s perceptions on the three terms: Emotion design, Emotional design, Emotionalise design, and their experience on Emotion and Design would be also explored.

Keywords: Emotion Design, Emotional Design, Emotionalise Design, Designers’ Perception, Role of Emotion in Design

Design Principles and Practices: An International Journal, Volume 5, Issue 3, pp.367-378. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.054MB).

Dr. Amic G. Ho

Lecturer, Community College, Community College of City University, Kowloon Tong, Kowloon, Hong Kong

Amic Ho is currently a teaching faculty in Community College of City University and responsible to teach two design programs: Associate of Arts in Digital Visual Design and Associates of Arts in Media and Publication Design. He is graduated from School of Design, The Hong Kong Polytechnic University, where he is purchasing his Ph.D and received the formal design training and studies from Master of Design, BA(Hons) in Design (Visual Com.) and Higher Diploma in multimedia design (Dist.). His research interests are design and emotion, design education, typography & information design. Before he started his teaching career, he worked in several brand consultancy firms and design marketing communication groups for different clients. Amic also participated in some design competitions. His designs had been awarded like Innobrand - Young Design Talent Award and ICOGRADA, International Logo Biennial Award, VIS, etc.

Prof. Kin Wai Michael Siu

Professor, School of Design, The Hong Kong Polytechnic University, Hunghom, Kowloon, Hong Kong

Kin Wai Michael Siu is Professor and Lab Leader of the Public Design Lab, School of Design, The Hong Kong Polytechnic University. His research interests are in design culture, public design, and user-reception.

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