Decision Making in Design: An Experiment with Dutch and Portuguese Students
The paper will describe an experiment done with Dutch and Portuguese design students working inside a company for one week. The central aim of this experiment was to observe the students’ performance while developing a design process in a real context. Also the fact of having two distinct group of students with different design education backgrounds, eight Portuguese and eight Dutch was considered to be important since we wanted to see if changes in Education would result in different process approaches and different outcomes. The brief proposed by the company asked for the reformulation of the Corporate Design that should be materialized in the following Items: 1) Communication Design elements: The Logo, the Brand Manual; Signage system; 2) Interior Design Elements: Redesign of the reception area; 3) Product Design Elements: the counter of the reception; displays to place in the corridors and hall of each building floor. The integration of all these elements should allow the company to transmit its DNA. The work was developed at the conceptual level.The analysis of decision making in design process was done using a Decision making framework created by one of the researchers.
||Decision Making, Design Process, Design Cognition, Design Experiment
Design Principles and Practices: An International Journal, Volume 5, Issue 3, pp.65-78.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.223MB).
Professor, Department of Art and Design, Faculty of Architecture, Technical University of Lisbon, Lisboa, Lisboa, Portugal
Rita Assoreira Almendra is a designer and a Lecturer from the Department of Art and Design of Faculdade de Arquitectura - Technical University of Lisbon where she teaches Design Theory, Design Critics and Design Management classes at the Design Course. She will defend her PhD thesis in July 2010. The topic is decision making in Design Process. She has a master on Design Management from Faculdade de Ciências Económicas e Empresariais – Universidade Católica Portuguesa. She has an MBA with Marketing specialization also from Faculdade de Ciências Económicas e Empresariais – Universidade Católica Portuguesa. She is a researcher from LID – Innovation in Design Lab – a research Lab from FA.TU.Lisbon where she participates in projects related with Strategic Design Knowledge and Usage, Inclusive Design and Design Methodologies.
Professor, Department of Industrial Design, Faculty of Industrial Design Engineering, Delft University of Technology, Delft, Netherlands
Associate Professor at the Department of Industrial Design. Graduated at the Faculty of Psychology, University of Amsterdam. His MSc. was in the area of research methodology. PhD at the Faculty of Industrial Design Engineering, Delft University, on the topic ‘Creativity in Design: the role of domain knowledge in designing’. Teaching activities in several areas. Responsible for the courses: Research Methodology (BSc), Applied Research Methods and Techniques in Design (MSc), Design Didactics (MSc, optional course). Involved in BSc & MSc courses regarding product ergonomics. Visiting professor at the University of Dar es Salaam, Tanzania, the Korean University of Technology, South Korea, the Faculty of Architecture from the Technical University of Lisbon and the Fachhochschule Voralberg, Austria. His areas of research are Design Methodology and Cognitive Ergonomics: Creativity in design, Information processing in conceptual design, user cognition in product operation. special assignments: Editor-in-Chief of the Journal of Design Research; Member of PATON-Board (Post-academic Education in Technology); chairman of PATON-committee ‘Mechanical Engineering and Industrial Design Engineering (1996-).
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