Bioledge: A Model for Everything | A Method for Design

By Paulo Henrique Sica.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper is a compilation of results of a comprehensive study on evolutionary theories, which aims to find a fundamental formula for the study of evolution and propose a new method for design. The initial hypothesis was that design doesn’t change randomly or follow a man-like way of thinking, but instead evolves organically according to some identifiable patterns. This idea was motivated by the perception of weaknesses in design theory on understanding the semantics of products; aspects that could not be explained by any state of the art design methodology. After a preliminary analysis, this intuition was organized into a series of questions and suppositions converging to the hypothesis that the reason why some aspects of design cannot be explained by the Cartesian form-function equation is that artifacts are not created from zero, every product is an evolutionary link, an element with a historical and evolutional background and an paradigm or trend. This study then, proposes a model of evolutionary patterns and a method for design; the application of those principles and theories in order to understand the big picture of the evolution of design.

Keywords: Bioledge, Design, Evolution, Anthropology, Biology, Methodology

Design Principles and Practices: An International Journal, Volume 5, Issue 3, pp.279-298. Article: Print (Spiral Bound). Article: Electronic (PDF File; 4.830MB).

Paulo Henrique Sica

Sao Paulo, Sao Paulo, Brazil

Born in São Paulo in March of 1979, he lived there until the age of 28. In 2000 he graduated in Advertising and Marketing at the Universidade Anhembi Morumbi and started to work designing for events. Two years later, in order to expand his creative and professional perspectives, he applied and was accepted at the Universidade Presbiteriana Mackenzie where he studied Industrial Design and specialized in Product Design. In 2003, still as a student of that university, he started working on Grupo Bandeirantes de Comunicação, in the recently opened House Agency. For 4 years he produced graphic design and advertising campaigns for all the companies of the holding. In 2006 he obtained his 2nd degree and, one year later, went to Italy where he was accepted in the Master of Science program in Communication Design at Politecnico di Milano. Three years later, he got his degree scoring the maximum possible grade, 110 e lode/110. Nowadays, he works in São Paulo outsourcing creativity for an Italian comunication agency, does freelance graphic design and illustrations and produces, autonomously and with partners, product, editorial and concept design projects.


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