A Model of Experience Test for Web Designers

By Ji Yong Park.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Usability is often regarded by the designer as a functionality test or a mechanic focused test. It seems to the designer that the usability may neglect or ignore aesthetic and visual aspects of web site design. This paper argues the limitations of traditional usability testing from the designer’s point of view by using the concept of user experience and levels of interactivity. The user experience comes to a more comprehensive and systematic concept to the designer rather than a test in functionality, and the levels of interactivity enables to understand the design elements from the user’s point of view. The correlation between the user experience and the levels of interactivity suggests a new conceptual model of testing called Experience Test that provides the way of evaluating the design elements in terms of the user’s quality of experience through using three aspects: visual, functional, and inter-communicational. A hypothetical prototype website of online shopping was developed and evaluated through the Experience Test. As a result, it shows a high possibility that the Experience Test enables to help the designer to carry out web site design in terms of the interactive user experience and to actively participate into the development process.

Keywords: Experience Design, Web Design, User Experience, Experience Test, Usability

Design Principles and Practices: An International Journal, Volume 2, Issue 1, pp.175-182. Article: Print (Spiral Bound). Article: Electronic (PDF File; 580.725KB).

Dr. Ji Yong Park

Lecturer, Communication Design, Queensland University of Technology, Brisbane, Queensland, Australia

Ji Yong Park is a lecturer in Web Design and Interactive Media, Creative Industries Faculty, Queensland University of Technology (QUT), Brisbane, Queensland, Australia. His research interests are in the development of innovative, but pedagogically sound design education model based on online learning management system, and web site evaluation methodology in terms of user experience. His current research topics are effective models of multi-teacher driven learning, interface design for online learning, user experience evaluation of higher education websites.

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