Management of Creativity in the Contextual Concerns of Creative Industries

By Henry Ma.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

“Creative Industries” are the promising developments for generating economic wealth and job opportunities. Unlike traditional industries, “Creative Industries” emphasize individual creativity and intellectual properties. Concepts from traditional industries will not work in these new industries owing to the fact that the true values are in the degree of desirable creativity embedded within the products more than just the fact that products are being manufactured. In another word, the same amount of capital and labor invested may generate totally different product values. Since creativity is a key factor in determining value, therefore improving creativity within the production process of any creative industry is paramount to its design. As indicated in a number of research findings, traditional management techniques in motivation may not work with creative workers. This research is a study on the behavior of creative workers towards intrinsic motivation. The research adopted a qualitative approach using intensive observation and interviews with a number of production companies for animation in different types of businesses. The collected data were analyzed through cross comparison and the findings were discussed thoroughly to come up with some conclusions. The research outcome is meant to gain better insight into creativity management and serves to set a foundation for further study in this area.

Keywords: Management of Creativity, Creative Industries, Intrinsic Motivation, Extrinsic Motivation

Design Principles and Practices: An International Journal, Volume 5, Issue 4, pp.377-384. Article: Print (Spiral Bound). Article: Electronic (PDF File; 903.585KB).

Henry Ma

Associate Professor, School of Design, The Hong Kong Polytechnic University, Hong Kong, Hong Kong

Henry Ma currently serves as Associate Dean of School of Design, The Hong Kong Polytechnic University, Guest Professor of the Beijing Film Academy and Visiting Professor of the Tianjin Academy of Fine Arts. In 2007, he obtained the 1st Hong Kong Digital Entertainment Industry Person of the Year Award (Digital Entertainment Education Category). With his active participation in the creative media industry, he has been involved in the design and production of stage, film and TV projects, and he is currently the Board Member of the Hong Kong ACM SIGGRAPH Professional Chapter.

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