Designing Futures: A Model for Innovation, Growth and Sustainability of the Craft and Design Industry

By Marina Lommerse, Rebecca Eggleston and Kris Brankovic.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

An industry development program, Designing Futures, has engaged design practitioners in new development approaches to evolve their work and advance the craft and design sector over a decade. This paper describes the context, development and evolution of a cluster-led model, the Designing Futures Cluster Program, aimed at building capacity in the craft and design field in Western Australia. Through a framework encouraging groups of practitioners to collaborate, it provides design, production, management and marketing mentoring and assistance. The Cluster Program is set in the context of the cultural and socio-economic contribution that creative industries can make to communities, and the impacts of policy and funding on fostering creative futures. Case study and action research methodologies were combined for the research, which resulted in a model. Using the results a comprehensive ‘manual’ was developed to articulate the model and guide future delivery of the program. The case study illustrates how cluster development enables increased productivity within creative practice, by mentoring and fostering links and professional networks with a range of industry representatives. The model, which has been proven to accelerate learning and professional growth of participants, is being explored for wider application.

Keywords: Culture and Arts, Social Sustainability, Systems Thinking, Creative Industries, Community Building, Industry Development, Craft and Design, Design Development, Mentoring, Skills Development

Design Principles and Practices: An International Journal, Volume 5, Issue 4, pp.385-404. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.727MB).

Assoc. Prof. Marina Lommerse

Associate Professor, Department of Architecture Interior Architecture, School of the Built Environment, Curtin University, Perth, Western Australia, Australia

Marina designs solutions to complicated problems. She works with creative people and communities, in order to strengthen individual and collective capacity and build supportive environments. She was Managing Director, Marshall Cummings and Associates, now MC/IBI; founding Department Head of Interior Architecture at Curtin University; Chair of the Interior Design/Interior Architecture Educators Association (IDEA); founding Director, Interior Architecture International programs; and curator of a number of state exhibitions, as well as the international exhibition in Milan ‘Salone Internazionale del Mobile’, showcasing Australian furniture designers. She has won recognition for teaching excellence at the national level. As practitioner and academic she has worked in Canada, England, Australia, Singapore, Malaysia and Indonesia.

Ms Rebecca Eggleston

Urban + Creative Strategy, FORM, Perth, Western Australia, Australia

Currently leading FORM’s urban and place strategy work, Rebecca brings to bear her background in creative cities, city strategy, creative industry and community development. Rebecca was previously a Program Director at CEOs for Cities and led the organisation’s creative cities work and consulting, as well as designing and delivering new programs and national events in the U.S. to advance thinking on a range of key city concerns. Prior to this, she managed creative industry and creative city development initiatives in Western Australia. During the initial pilot programs and subsequent Cluster Program, Rebecca was one of two key FORM staff members developing this work as the Designing Futures and Industry Development Manager.

Mr Kris Brankovic

Independent writer and investor, Melbourne, Victoria, Australia

Kris was part of the team at FORM that developed Designing Futures in 2002, nurturing the project in its early years before taking on the role of managing FORM’s broader industry development programming. In 2006, after five years at FORM, Kris moved into public policy development, advising the Western Australian and then the Victorian governments on small business policy, fair trading and industry regulation. He is currently pursuing personal business and writing interests in Melbourne.


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