Teaching Research-Based Design: Principles Translated through Wayfinding Projects

By Jihyun Song.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Teaching strategies are presented to integrate and apply wayfinding research during the design process and reinforce a user experience focus. Project assignments and course outcomes concerning processes, wayfinding literature and applied research connected to graphic communication bring new ideas to education on research-based design with academic objectives. Work translates theoretical and practical needs to a teaching/learning setting. It advances students’ design knowledge and skill through their learning research-based design and interpretive methods of communication. This paper integrates design process principles, behavioral wayfinding theory and graphic communication in education and for future practice. Projects involved examining potential learning outcomes concentrating on informational needs of interior wayfinding and navigational infrastructure. In-depth research and analysis were required to develop strategic plans concerning design recommendations. Specific objectives that guided work were: (1) to understand, interpret, compare, contrast, and explain concepts and principles of wayfinding design, and (2) to increase knowledge of Environment & Behavior studies by synthesizing concepts into a coherent whole via a major design project. Additionally projects emphasized bridging research and creative design, particularly in earlier stages.

Keywords: Research-Based Design, Wayfinding Design, Design Process, Design Experience, Communication Model, Design Education

Design Principles and Practices: An International Journal, Volume 5, Issue 4, pp.91-100. Article: Print (Spiral Bound). Article: Electronic (PDF File; 7.193MB).

Prof. Jihyun Song

Assistant Professor, Department of Art and Design, College of Design, Iowa State University, Ames, IA, USA

Jihyun Song is an assistant professor in the College of Design at Iowa State University and a LEED Accredited Professional. Her educational background includes B.F.A. and M.F.A degrees in Interior Environmental Design from Korea and a M.S. in Design Studies from the University of Wisconsin-Madison. Her major research interests are wayfinding design and concepts in architectural interior space, environmental graphics for design communication, and creative approaches to the design scholarship. Her works have been internationally and nationally recognized from award competitions including the 2nd place in 2009 IDEC Creative Scholarship Competition, and a juror’s award at 2009 DCA Juried Design Communication Exhibition.


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