Principles of Physical and Virtual Design: Attracting Potential Customers

By Hengameh Ahmadi Nezhad and Elham Fariborzi.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Regarding to competitive atmosphere in marketing, shopping centers and e-shops should provide best value for their customers and opportunity of selling the products by attracting them. Considering environmental attraction is of high value in their operations. This article investigates some principles of physical and virtual design which may attract potential customers and boost sale and e-sale. A systematic review was used in this study. The study concluded that the design which achieves successful marketing results may be sensitive to the cultural meanings of color, images, light and the environment in both physical and virtual design for the shop and e-shop to attract more targeted customers.

Keywords: Physical Design, Virtual Design, Shop Environment, e-Shop Web-design

Design Principles and Practices: An International Journal, Volume 5, Issue 5, pp.189-200. Article: Print (Spiral Bound). Article: Electronic (PDF File; 833.750KB).

Eng. Hengameh Ahmadi Nezhad

Head, Faculty member Sama technical and vocational training school, Mashhad Branch, Islamic Azad University-Mashhad Branch, Mashhad, Iran (Islamic Republic of)

She received her Masters of Architecture in 2006. She has been working as a Faculty Member and Head of Architectural Department since 2007. Her interests are sustainable architecture, smart buildings and Iran traditional architecture.

Dr. Elham Fariborzi

Lecturer, Faculty member Department of Educational Studies, Mashhad Branch Email:, Islamic Azad University-Mashhad Branch, Mashhad, Iran (Islamic Republic of)

Dr. Elham Fariborzi has over 14 years’ experience as a Faculty Member and manager. She taught, supported and supervised students in different universities. Her PhD is Multimedia Based Teaching & Learning. She published 11 books. Her research interests are: E-courses effectiveness, and automatic content analyser for web-based courses.


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