On Design Thinking: Studying the Hybrid Process of Managing Creative Thinking and Design Planning in Design Education

By Kung Wong Lau and Pui Yuen Lee.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Design domains are fundamentally similar but with different working mechanisms due to some factors namely clients’ expectations, customers’ needs, production procedures and marketing strategies. One of the similar design processes for all design disciplines is the design thinking process. In view of design education, no matter what kinds of design students, they need to learn design thinking skills in the initial stage of their study. Teaching design thinking is educating design students to manage creative thinking and design planning concurrently. This hybrid process of design thinking is aiming for discoveries eventually, same as other major scientific breakthroughs, design students have to balance both abilities of creative thinking and design planning in a systematic, deliberate and scientific manner. This paper aims to discuss the ways of teaching design thinking skills in tertiary design education by emphasizing (1) the role of creative thinking in design education; (2) the ways of teaching creative thinking in design education; (3) the management of creative thinking and design planning for design thinking.

Keywords: Design Thinking, Creative Thinking, Design Education

Design Principles and Practices: An International Journal, Volume 2, Issue 1, pp.99-104. Article: Print (Spiral Bound). Article: Electronic (PDF File; 535.290KB).

Dr. Kung Wong Lau

Assistant Professor, School of Design, The Hong Kong Polytechnic University, Hung Hom, Hong Kong

Robert Lau is an assistant professor at the School of Design, The Hong Kong Polytechnic University. He is interested in creativity trainning, design thinking and environmental stimulation on creativity. He pays particular attention on the relationships between shard virtual reality and creativity tranning for design students.

Dr. Pui Yuen Lee

Lecturer, School of Design, The Hong Kong Polytechnic University, Hong Kong, Hong Kong

Lee Pui-yuen, Vincie Lecturer, School of Design, The Hong Kong Polytechnic University Vincie started her lectureship in visual communication and advertising in 2004 and her research interests include new media advertising, advertising strategy and communication design. Before joining the university as academic, Vincie has over 10 years professional experience in branding and art direction, working for major HK4As advertising agencies including Ogilvy HK, Dentsu, Y.R, FCB and J.Walter Thompson. She has provided creative consultation for many local and international clients and brands and major in telecommunication sector.

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