Using Design, Innovation and Entrepreneurship in Community Building and Regeneration

By Michele Rusk, Gina Poncini and Pauric McGowan.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This article discusses how creativity, design thinking, and entrepreneurship enable the development of innovative practices that enhance the exchange of expertise. It presents two specific cases, one based in the north of Ireland and one in the north of Italy, to explore the notion of community. The article first focuses on Design Direction - a University of Ulster based International Design Management Community of Inquiry, Learning & Practice. Design Direction aims to facilitate flows of design management knowledge and the exchange of creative business expertise; to build a sustainable, regenerative ethos; and to harness the role of design as a metaskill. The article then presents the second case, based on the second author’s research investigating ways to enhance knowledge creation and communication in contexts involving members of different professional communities. The project led to a case study of an interuniversity master’s program in Italy and the development of research communication courses at the University of Turin and the University of Milan. The article highlights the significance of university-community dialogue and discusses the formation of international, interdisciplinary communities as a way to help navigate complexity.

Keywords: Design Management, Design Thinking, Innovation, Creativity, Appreciation & Value Creation, Entrepreneurship, Community, Building Trust

Design Principles and Practices: An International Journal, Volume 5, Issue 5, pp.117-128. Article: Print (Spiral Bound). Article: Electronic (PDF File; 824.155KB).

Michele Rusk

Lecturer Design Management, School of Art & Design, Faculty Art, Design & Built Environment, Office of Innovation, University of Ulster, Belfast, N.Ireland, UK

Michele Rusk, MBA, is Lecturer in Design Management in the Faculty of Art, Design and Built Environment at the University of Ulster. Previously she held an academic enterprise development role as Head of Consultancy within the University’s Office of Innovation. Michele Rusk is an experienced management development and public sector adviser with over 17 years of practice in the United Kingdom and internationally. She specialises in international strategy development, design management, innovation and enterprise. Her experience includes strategic design management consultancy and creation of enterprise and innovation programmes. She has been responsible for the creation of developmental strategies through identification of cultural and socio-economic driving forces, environmental analysis, stakeholder consultation and consensus building. Formerly a member of staff at the Ulster Business School and Director of Paradigm Shift Ltd., she is a member of the Design Management Institute and a Fellow of the Chartered Institute of Marketing.

Prof. Gina Poncini

Associate Professor, Department of Economics, Business and Statistics, University of Milan / Università degli Studi di Milano, Milan, Italy

Gina Poncini, Ph.D., is Associate Professor in the Department of Economics, Business and Statistics, University of Milan, Italy. Her research interests lie in the areas of communication in multilingual professional settings, communication in the agro-food industry and in particular the wine industry, and corporate responsibility. Her current work focuses on issues concerning expertise, knowledge sharing, knowledge creation and the role of discourse and communication, especially in contexts that bring together members of different professional communities. She served two elected terms as Association for Business Communication (ABC) Vice President Europe (2000-2008) and has managerial experience in the international banking sector. Her research has been published in journals and volumes, and she received the Association for Business Communication Award for Distinguished Publication on Business Communication in 2005 for the book Discursive Strategies in Multicultural Business Meetings (Peter Lang, 2004, 2007).

Prof. Pauric McGowan

Professor of Entrepreneurship & Business Development, Business and Management Research Institute, Ulster Business School, University of Ulster, Belfast, N.Ireland, UK

Prof. Pauric McGowan - Professor of Entrepreneurship & Business Development at Department of Marketing, Entrepreneurship and Strategy the Ulster Business School. Director of NICENT (Northern Ireland Centre for Entrepreneurship) he is an international expert in Entrepreneurship.


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