Designing a Design Research, Enterprise and Innovation Agenda: The Role of the Design Direction Initiative in Stimulating a Community of Inquiry, Learning & Practice

By Michele Rusk.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This article discusses the genesis and initiation of a design driven community of inquiry, learning and practice for regeneration. In so doing it focuses on the Design Direction - a University of Ulster based initiative formed to explore the role of design in the emergence of a creative city hub. In describing this case, design is taken up as the switch between creativity and innovation and as the key change agent in addressing complex problems. The article outlines how design is harnessed as a metaskill and articulates a dynamic system for stimulating innovative progress. The paper draws on the author’s ongoing research and experience of cultural development to explore how the notion of design as an animating principle of creativity affects socio- economic strategy formation and implementation. Thus it examines the relationship between design management, innovation and enterprise as well as the changing role of design in helping navigate complexity and address the multifaceted issues of our time.

Keywords: Strategic Design Management, Entrepreneurial Design Community, Creativity, Design, Innovation, Community of Inquiry, Learning and Practice

Design Principles and Practices: An International Journal, Volume 5, Issue 5, pp.177-188. Article: Print (Spiral Bound). Article: Electronic (PDF File; 819.339KB).

Michele Rusk

Lecturer Design Management, School of Art & Design, Faculty Art, Design & Built Environment, Office of Innovation, University of Ulster, Belfast, N.Ireland, UK

Michele Rusk joined the Faculty of Art, Design and Built Environment at the University of Ulster as Lecturer in Design Management to develop the subject within the School of Art & Design. Prior to taking up this post she held an academic enterprise development role as Head of Consultancy within the University’s Office of Innovation. Michele Rusk is an experienced management consultant and public sector development adviser with over 17 years of practice in the United Kingdom and internationally. She specialises in strategy, international development, design management, innovation and enterprise. Her experience includes; strategic design management consultancy and creation of enterprise and innovation programmes. She has been responsible for the creation of developmental and turn around strategies through identification of cultural and socio – economic driving forces, environmental analysis, stakeholder consultation and consensus building. Formerly a member of staff at the Ulster Business School and Director of Paradigm Shift Ltd., she is a member of the Design Management Institute and a Fellow of the Chartered Institute of Marketing.


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