Today, designers use a diverse range of alternative media to have a more efficient form of communication. This research is to investigate the potential of traditionally-inspired contemporary communication design to bridge cultural understandings between and among Malaysians of diverse racial and ethnic backgrounds. Specifically, I propose to design a new signage system in the Mah Meri indigenous community in Malaysia. This is in view that despite the development of the latest media alternatives in use today, the Mah Meri community still lags behind in terms of utilization of these new communication facilities. This project aims to improve social interactions between this community and visitors. The signage system that I propose will help outsiders to navigate in and around the Mah Meri settlements easier and faster because the system provides relevant information in a simple and easy to understand method. Without this signage system visitors will have difficulty in finding the right directions. This work also endeavours, through the notion of creating a new signage system to enrich the cultural identity of the Mah Meri community based on their beliefs in the elements of nature. This, in turn, will create a niche for the community to promote the uniqueness of their culture and identity to outsiders.
|Keywords:||Communication, Signage System, Indigenous, Mah Meri|
PhD Candidate (Monash) and Senior Lecturer (UiTM), Faculty of Art & Design (Monash), Department of Graphic Design (UiTM), Monash University, Melbourne, Victoria, Australia
Faculty of Art & Design, Monash University, Melbourne, Victoria, Australia
Monash University, Melbourne, Victoria, Australia
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