Value Added through the Design Process

By Dorothy Evans.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

In a typical customer–supplier relationship, the perception of value of products and services being delivered is undergoing significant change. This examination considers a sample of companies covering a wide range of markets in the sub sector of product design. The paper firstly considers the perception from a Design Company’s point of view on where value is added through the design process. Secondly, it considers the perception from a Small Medium size Enterprise’s (SME) point of view on where value is added through the design process. Thirdly, it will compare perceptions of both SME’s and Design Companies relative perspectives. In a relationship between SME and Design Company, it is possible for wide variations in the perception of the value of what is being delivered. An investigation was undertaken to consider the perception regarding the value of services offered by design companies to the SME community. The investigation also considered the Design Company’s perception of the value of their own services supplied.

Keywords: Design Process, Design Company, Small Medium Size Enterprises, Value Added

Design Principles and Practices: An International Journal, Volume 5, Issue 6, pp.153-162. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.130MB).

Dr. Dorothy Evans

Design Researcher, Centre for Creative Industries, Glasgow Caledonian University, Glasgow, UK

Dr. Dorothy Evans is a Lecturer and Researcher at the Centre for Creative Industries at Glasgow Caledonian University where she lectures on the MA/PgD Design Practice & Management programme. She is an experienced project manager and has worked in product development, marketing and business development in a number of organisations. She has extensive experience in managing complex product design, multi-technology projects through to successful completion. She has experience in creating exhibition and support materials, organising suppliers and managing clients with regard to staging high-quality exhibition and dissemination experiences on a national and international level. She has also been pivotal in establishing and managing a network of designers and creative organisations across a widespread geographical region. She holds an MA in Design Management (Staffordshire University) and a PhD from the Centre for Creative Industries at Glasgow Caledonian University. Her PhD thesis examined ‘Value-Added Design: Perception vs. Reality’.


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