Beyond Typography: Experiments in Form

By Jesvin Puayhwa Yeo.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This article reports on an exploratory journey that examines the usage of visual arts as a learning tool in typography courses. Through the use of pangram and Singapore English, Singlish, the study explores interesting ways to explicate information, hoping to conceive and interpret typography in surprising and inventive ways. It also aims to reflect a range of thinking about conceptual and illustrative typography. Students participating in this research are third year BFA Visual Communication undergraduates. There are three parts to this study: firstly, students are told to create hybrid typeface through exploration of combination and elimination methods. Secondly, they are expected to create Singlish pangrams. Lastly, students formed into groups to design three-dimensional installations for their chosen pangram. The final designs were exhibited in the Singapore Design Festival to collect data. A questionnaire-survey was used and the result was measured by the experiences of the viewers. This study hopes to inspire students to do contemporary design with a touch of their eastern personality.

Keywords: Typography, Visual Learning, Visual, Pangram, Visual Communication

Design Principles and Practices: An International Journal, Volume 5, Issue 6, pp.273-284. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.813MB).

Prof. Jesvin Puayhwa Yeo

Assistant Professor, School of Art, Design and Media, Nanyang Technological University, Singapore, Singapore

Jesvin Yeo is an Assistant Professor at Nanyang Technological University, School of Art, Design and Media. Her professional interests include theoretical and practical influences on creative concept development in the design-visual communication process, typography design, interdisciplinary creativity, designers as entrepreneurs, art & design in everyday life, design trends & forecasts, Asian cultural identity and knowledge visualization. Her research focus is on the intersection of cultural materials, design and motivation, experiment with communication through visual, as well as infusing new technology into interactive new media to create novel experiences and dimensions in typography design and visual communication. Jesvin has presented and published her works at several international conferences and Journals, and also exhibited her creative works internationally.

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