Increasing the Value of Cultural Heritage by Using Social Media

By Michela Sarzotti.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper explores the possibilities of museum valorisation by means of the social media, especially referring to alternative museum networks rather than the traditional and well-known ones. The chosen case study is Musei Civici Fiorentini (Florentine Civic Museums), a network of “minor” Florentine museums. After explaining the strategy project, the paper points out two important benefits, which this approach leads to: firstly, increasing the value of less-known Florentine and Tuscan cultural assets; secondly, spreading tourism through out the whole territorial context, with an eye to sustainable development and mindful valorisation.

Keywords: Social Media, Communication, Museum, Cultural Heritage

Design Principles and Practices: An International Journal, Volume 5, Issue 6, pp.327-336. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.103MB).

Michela Sarzotti

PhD Candidate, Department of Design and Innovation, Faculty of Architecture, Seconda Università di Napoli, Firenze, Italy

Michela Sarzotti is an Architect, graduated in 2002 at Università degli Studi di Firenze. She worked at Università degli Studi di Firenze from 2003 to 2011: as Adjunct Professor, she taught in the Industrial Design program for the whole period; as a researcher, she collaborated with the Dipartimento di Costruzioni e Restauro from 2006 to 2010. She started her Ph.D. program in Industrial Design and Communication on January 2010, at Seconda Università degli Studi di Napoli, under the supervision of Professor Franco Montanari and Professor Massimo Ruffilli. She is currently carrying on her Ph.D. research in New York City.


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