This paper explores the possibilities of museum valorisation by means of the social media, especially referring to alternative museum networks rather than the traditional and well-known ones. The chosen case study is Musei Civici Fiorentini (Florentine Civic Museums), a network of “minor” Florentine museums. After explaining the strategy project, the paper points out two important benefits, which this approach leads to: firstly, increasing the value of less-known Florentine and Tuscan cultural assets; secondly, spreading tourism through out the whole territorial context, with an eye to sustainable development and mindful valorisation.
|Keywords:||Social Media, Communication, Museum, Cultural Heritage|
PhD Candidate, Department of Design and Innovation, Faculty of Architecture, Seconda Università di Napoli, Firenze, Italy
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