Developments in visual communication are progressively affecting the way audiences receive and process information. In today’s image-dominated environment, we seek quick references to aid our interpretation of information presented. Despite technological advancements, literary content meant for adult readers has suffered from a lack of adequate attention devoted to the layout. This lack of attention can be traced back to two factors, the reduction in the emphasis of communicating with visuals as a child ages and the limitations of the early printing presses. This study hypothesizes that the communicative potential of literary texts produced for adults can be enhanced using innovative typographic treatments that are now achieved more easily due to technological advancements and developments in graphic design. To test the hypothesis, five books were designed by typographically exploring the capacity of text in nursery rhymes to appear as images.
|Keywords:||Visual Communication, Image-Dominated, Adult Readers, Technological Advancements, Literary Content, Visuals, Early Printing Presses, Typography, Typographic Treatments, Graphic Design, Book, Nursery Rhyme, Type as Image|
Adjunct Faculty, College of Fine Art & Design, Department of Design, University of Central Oklahoma, Edmond, OK, USA
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