The Importance of Design [In] Visibility: Beyond Appearance

By Maria João Barbosa.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The globalized world is experiencing a period of great change. One of these changes includes Bologna—created to build an European area of higher education globally harmonized and more competitive—elects quality and innovation as its main premises. By promoting and encouraging lifelong
learning the University represents much more than teaching and training people. In this new methodology of teaching, research is a priority pillar to reach new heights of knowledge and expertise in the qualification of future professionals. Design has come to reflect these new requirements and
become a discipline where research and practice results are inseparables. School is the place par excellence where these two strands acquire more relevance and where they can transmit knowledge and not only give form, function and visibility to ideas. In the twentieth century, design was about complexity and visibility. In the 21st century, design is about simplicity and the capability of seeing beyond visibility, beyond appearance: it is problem solving to peoples real needs, it is about paying attention to details. Design today is about social responsibility; giving visibility to social and environmental
problems, creating images, products and services that have more significance and less ephemeral lives.

Keywords: Design Research, Design Practice, Social Responsibility, Visibility, Invisibility

Design Principles and Practices: An International Journal, Volume 5, Issue 6, pp.47-64. Article: Print (Spiral Bound). Article: Electronic (PDF File; 6.296MB).

Maria João Barbosa

Assistent Professor, Design, Universidade Lusíada, Portugal

My current research focuses around the physical/visual impact of constructions/images, built environments - the materiality of the city - in natural urban landscape. I am studying a color palette supported in biomimicry and inspired in nature to be developed and applied to various materials in order to create [in]visible meaningful products and equipments.

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