Learning Design Basics in Foundations Education Utilizing Digital Media

By Soo C. Hostetler.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

In foundations curriculum, design basics instruction develops important principles for both arts and design education. With the awareness of digital media and the proliferation of visual communication in today’s culture, more students are involved with graphic design education. Sculpting three-dimensional form, drawing and painting are a few of the traditional methods used in a basic foundations program. With the extensive usage of digital media, it is important to provide new methodologies to parallel the foundations curriculum that adapt to our digital culture. Learning basic elements, design principles, element of color, and Gestalt Theory allows students to shift their organizational process to actively engage a digital technology that attracts the digital generation. The evolution of digital media technology increasingly enables us to improve our methods of visual organization expanding from two-dimensional space to four-dimensions while improving visual communication by developing interdisciplinary methods. As we acknowledge our pursuit of this new technology, that enhances our visual thinking, we become more aware of the strengths of the old traditions in exploring our concepts for the digital technology. This presentation provides an overview of a Two-Dimensional Concept course for graphic design students in which students learn to make metaphors of visual communication through combining traditional methodology and digital media. Throughout the course, traditional methods of visual solutions are used to develop concepts for the digital technology. Students can strengthen self-expression using traditional methods of two-dimensional space by utilizing digital technology to further their awareness and understanding of the process of conceptualizing in four-dimensional space.

Keywords: Foundations Art and Design Education, Two-Dimensional Concept, Graphic Design, Digital Media

Design Principles and Practices: An International Journal, Volume 5, Issue 6, pp.543-552. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.139MB).

Soo C. Hostetler

Assistant Professor, Department of Art, University of Northern Iowa, Cedar Falls, IA, USA

Soo Hostetler is an assistant professor of Graphic Design at the University of Northern Iowa. She received her MFA in Graphic Design at Iowa State University and MA in Graphic Design at the University of Northern Iowa. She has specialized as a typeface designer, publication designer and book designer. Her area of expertise is in multi-media designs such as kinetic typography, interface design and web design. Recently, Hostetler’s scholarly work has emphasized motion graphics, particularly kinetic typography and interdisciplinary research integrating motion, music and mathematical proportions utilizing digital technology. Her work has appeared in national and international exhibitions, and at such conferences as the American Institute of Graphic Arts (AIGA), National University & College Designers Design Education (UCDA), Foundations in Art: Theory & Education (FATE), International Digital Media and Art (iDMAa), Hawaii International Conference on Art and Humanities: International Conference on Camouflage: Art. Science and Popular Culture, and Mathematical Association of America: MathFest.


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